Here it is! MAC Cosmetics has teamed up with Sanrio Global Consumer Products to create a Hello Kitty color cosmetics collection. The line arrived on Mac’s website Feb. 10, in North American stores on Feb. 12 and will arrive in Mac’s overseas stores in March.
“MAC has been mining pop culture since the brand was founded,” said John Demsey, group president of the Estée Lauder Cos. Inc. “This is a sexy and innocent fashion line, and a true MAC moment. In these times, everyone can use a little fun — and a little Kitty.”
“The partnership was a no-brainer,” said James Gager, senior vice president and creative director of MAC Worldwide. “We cater to people who love to play with makeup.”
While the 34 year old Hello Kitty character is usually assumed to be a cat, she is actually a girl, according to Sanrio. And a girl without a mouth, so she “speaks from the heart,” the company said. “She may not have a mouth, but she’s going to sell a lot of lipstick!
The Hello Kitty offerings fall into two collections: the Hello Kitty Colour Collection and the more high-end Hello Kitty Kouture. The bulk of the items are in the former category: six shades of lipstick with names like Fashion Mews and Strayin’, each $14; six Lipglass shades, each $14; and two tinted lip conditioners, $14.50 each; two eye shadow palettes, which each contain four shades and retail for $38; two shades of pigment are $19.50 each, and two Reflects Glitter stockkeeping units — one blue, one pink — are $17.50 each. Four Glitter Eye Liners, each $16.50, two shades of Beauty Powder, each $22; three shades of nail polish, each $11; a black mascara, $12, and false lashes, $12, round out the color offerings. Shades range from pinks and turquoises to lavenders and greens.
Hello Kitty Kouture is intended to be the high end of the collection. Two shades of Dazzleglass, each $28, each feature a reusable silver chain pendant with Hello Kitty outlined in white Swarovski crystals on black with a pink crystal bow. Sheer Mystery Powder, $90 and available in three shades, is packaged in a silver powder compact with Hello Kitty outlined in white Swarovski crystals with a pink crystal bow on a black background.
The Hello Kitty Colour items, a Petite Makeup Bag, $22, and a medium Makeup Bag, $35, will be in all doors, currently about 581 department and specialty stores in North America including Nordstrom, Bloomingdale’s and Macy’s, as well as MAC’s 138 freestanding stores in North America and at maccosmetics.com. Internationally, the items will be in 1,307 doors in 69 countries, including 296 MAC freestanding stores outside North America. Hello Kitty Kouture will be available at MAC stores and maccosmetics.com only. At the maximum, the collection will be available for eight weeks.
The Hello Kitty Colour Collection includes:
- Lipstick: in 6 shades
- Lipglass: in 6 shades
- Tinted Lip Conditioner: in 2 shades
- Eye Shadow quad: in 2 variations (with one features violet blue, brown, gold and pink-coral shades and the other one features mint, blue-silver, pale pink and magenta shades)
- Pigment (loose color powder): in 2 shades
- Reflects Glitter: in 2 shades
- Glitter Eye Liner: in 4 shades
- Plush Lash mascara: in 1 shade
- false eyelash
- Beauty Powder: in 2 shades
- Beauty Powder Blush: in 2 shades
- Nail Lacquer: in 3 shades
The Hello Kitty Kouture includes:
- Dazzleglass: in 2 shades
- Sheer Mystery Powder: in 3 shades
There will also be some beauty accessories in this collection, including:
- petite Makeup Bag and medium Makeup Bag
- plush doll, purse mirror and brush collection (available only at MAC stores, Nordstrom and maccosmetics.com)
- mirrored key clip and beaded bracelet (available only at MAC stores and at maccosmetics.com)
- tote and a soft vanity kit (exclusive to maccosmetics.com)
If you see the collection up-close you will want it all especially that doll and the brush set!
Meow Pretty!!
